Overview

We are a cohesive team working together since 2003 pursuing the same strategy: investing in health care and business services companies in the lower middle market.

80+
Investments
$1.6B
Invested
20years
Working Together

Deep Vertical Expertise

Our partners have spent most of the last two decades focused on investing in lower middle market niche leaders in healthcare and business services. That consistent, sustained focus gives us expertise and a network of relationships with executives in each sub-vertical, provides familiarity with many of the companies competing in each sector and establishes us as good investors in and stewards of those companies.

After 25 years of relying on organic growth at VMG, the Northlane Capital Partners team has been instrumental in adding M&A to our growth strategy. Since partnering with the Northlane team, we have successfully acquired two companies, started new de novo service lines, and expanded our customer base. We have accomplished growth with Northlane, while preserving the culture that has allowed us to produce best in class customer satisfaction.
Greg Koonsman
Founder and CEO | VMG Health
Northlane is a great partner for us, sharing in our vision of creating a global behavioral health organization that transforms the lives of troubled youth, adults, their families, and communities. Within the first year of Northlane’s investment, we developed a significant pipeline of M&A opportunities and completed two very strategic acquisitions that furthered our mission.
Josh Glade
CEO | Empower Community Care
Partnering with Northlane as CEO of Discovery Data has been one of the most rewarding experiences of my career. With Northlane’s support and guidance, we were able to add critical pieces to the management team, fuel new product development, and achieve significant growth.
Bob Skea
CEO | Discovery Data
As I considered selling my business, I was focused on finding an investor who would be a good steward for the business and enable me to transition to retirement shortly after closing. This meant finding an investor who had the resources and the network to fill out an executive team to succeed me. Northlane allowed me to achieve my goals and has supported PAR’s growth by investing in innovation and developing talent at the company. I am very pleased with my decision to partner with Northlane.
Joe Dattilo
Founder | PAR Excellence Systems

Current Portfolio

Infobase
SAI MedPartners
Choice Financial Group
The Difference Card
Empower Community Care
VMG Health
Firma Clinical Research
Winmo
MultiTech Systems
PAR Excellence Systems
Brandmuscle

Investing with care and purpose.

Explore how we incorporate environmental, social, and governance policies and diversity, equity, and inclusion initiatives into our work.

Brandmuscle

Business Services

Founded in 2000, Brandmuscle is the leading pure-play local marketing automation platform, enabling corporate marketers of nationally branded companies and their local affiliates (franchisees, dealers, distributors) to create, execute, and fund brand and regulatory compliant marketing campaigns customized for the local market. The Company offers its clients a full suite of local marketing solutions, including ad design, asset management, automation, multi-channel media execution and support, co-op fund management, and analytics. Brandmuscle and other local marketing automation platforms allow users to manage a national or global brand via a centralized corporate marketing function and a network of local affiliates who also represent the brand.

Add-on Criteria

  • Technology-enabled digital and social media marketing services companies

Related Team Members

Eugene Krichevsky

Partner

JJ Carbonell

Principal

Anna Ellingboe

Vice President

Related News

Choice Financial Group

Business Services

Founded in 1998, Choice Insurance Agency is an acquisition‐focused insurance agency providing property and casualty insurance and employee benefits services to a range of commercial and individual customers. Choice is headquartered in Virginia Beach, VA, with 12 offices across the Mid-Atlantic region.

Add-on Criteria

  • Agencies focused on property and casualty insurance and employee benefits
  • Other specialty insurance services

Related Team Members

Sean Eagle

Partner

Scott Kauffman

Partner

JJ Carbonell

Principal

Matt Orozco

Vice President

Related News

The Difference Card

Business Services & Healthcare

The Difference Card is a provider of healthcare cost containment solutions that enables employers to reduce healthcare costs without reducing employees’ benefit levels or increasing employees’ out-of-pocket expenses. The Difference Card typically targets small and mid-sized businesses and serves nearly 800 employers across the U.S. in various end markets.

Add-on Criteria

  • Healthcare cost containment solutions
  • Complementary health insurance service providers

Related Team Members

Sean Eagle

Partner

Eugene Krichevsky

Partner

Chase Edmonds

Principal

Related News

Empower Community Care

Empower Community Care is a leading global behavioral health organization offering proprietary, scientifically-proven treatments, software, and related services to help at-risk youth, their families, and caregivers. The Company’s programs and services help transform the lives of youth through community-based interventions.

Add-on Criteria

  • Evidence-based programs focused on child welfare, juvenile justice, and education markets, as well as other at-risk populations
  • Education curriciulum for public safety and child welfare
  • Specialized behavioral health software platform

Related Team Members

Eugene Krichevsky

Partner

Scott Kauffman

Partner

Matt Orozco

Vice President

Related News

Firma Clinical Research

Firma Clinical Research is a niche contract research organization (“CRO”) providing  clinical data management, biostatistics, remote visit, clinical operations, medical writing and clinical trial support services to biopharma clients and medical device companies as part of the drug and product development process

Add-on Criteria

  • Remote visit / in-home CROs
  • Biostatistics and data management services
  • Regulatory and other niche CRO services

Related Team Members

Justin DuFour

Partner

Scott Kauffman

Partner

JJ Carbonell

Principal

Anna Ellingboe

Vice President

Related News

Infobase

Business Services

Infobase is a leading provider of cloud-based educational solutions, integrating content, tools, and technology to foster lifelong learning and deliver interactive learning experiences. Infobase curates high-value content and uses its software platforms to deliver that content to students, educators, librarians, corporations, and parents. Its products are targeted primarily to the K-12 and higher education markets.

Add-on Criteria

  • Complementary supplemental curriculum content and technology serving the K-12 and higher education markets
  • Assessment solutions
  • Career readiness content and technology

Related Team Members

Justin DuFour

Partner

Sean Eagle

Partner

Chase Edmonds

Principal

Related News

Northlane Capital Partners Invests in Infobase

Northlane Capital Partners announced today that it has made an investment in Infobase, a leading provider of cloud-based educational solutions, integrating content, tools, and technology to foster lifelong learning and deliver interactive learning experiences.

Winmo

Business Services

Founded in 1995, Winmo provides participants in the advertising sales market with a proprietary dataset allowing them to quickly identify and engage the most relevant advertising, media and marketing decision makers at the largest brands, their respective agencies and advertising technology partners. The dataset is delivered through a software-as-a-service platform that seamlessly integrates into business development professionals’ daily workflow.

Add-on Criteria

  • Information, tools and service providers that support B2B sales efforts in the advertising industry

Related Team Members

Sean Eagle

Partner

Eugene Krichevsky

Partner

Chase Edmonds

Principal

Related News

MultiTech Systems

Business Services

MultiTech designs, develops and manufactures components, devices and end-to-end solutions for the industrial and commercial Internet of Things. The company serves the hygiene, health care, infrastructure and transportation end markets, among others.

Add-on Criteria

  • Software and application development
  • Technology and IoT capabilities

Related Team Members

Justin DuFour

Partner

Matt Orozco

Vice President

Related News

PAR Excellence Systems

Healthcare

Founded in 1992, PAR Excellence Systems is a provider of automated supply chain management systems and support to healthcare organizations.  The company’s unique hardware and software solution optimizes medical supply inventory management.

Add-on Criteria

  • Healthcare supply chain management providers

Related Team Members

Justin DuFour

Partner

Sean Eagle

Partner

Related News

Potpourri

The Potpourri Group is a multi-channel direct marketer with 15 complementary brands that include: Potpourri, Catalog Favorites, NorthStyle, Expressions, The Stitchery, Nature’s Jewelry, The Pyramid Collection, In the Company of Dogs, Back in the Saddle, Serengeti, Young Explorers, Whatever Works, Country Store, Magellan’s, and Cuddledown. Through these brands, Potpourri offers a broad product line of distinctive home décor, casual apparel, gifts and accessories that are unique or difficult to find in other outlets.

Add-on Criteria

  • Catalog and online retailers of specialty consumer goods

Related Team Members

Eugene Krichevsky

Partner

Chase Edmonds

Principal

SAI MedPartners

Healthcare

SAI MedPartners is a leading consultancy providing strategic insights and analytics to the pharmaceutical, biotechnology, and medical device industries. SAI provides best-in-class competitive intelligence and strategy support services to assist its clients across the product development lifecycle.

Add-on Criteria

  • Complementary strategic and/or competitive intelligence consulting firms serving the pharmaceutical and medical device end markets
  • Providers of adjacent service lines that help clients efficiently navigate the drug development and commercialization process

Related Team Members

Eugene Krichevsky

Partner

Justin DuFour

Partner

JJ Carbonell

Principal

Anna Ellingboe

Vice President

Related News

SAI MedPartners Acquires PharmaForce

SAI MedPartners, a leading consultancy providing strategic insights and analytics to the pharmaceutical, biotechnology, and medical device industries, is pleased to announce it has acquired PharmaForce International.

Advarra

Healthcare

Central Institutional Review Board (“IRB”) focused on providing legally mandated oversight functions for research conducted on human subjects as part of the clinical trial process.  Advarra was formed in November 2017 through the merger of Chesapeake IRB and Schulman IRB.  Northlane Capital Partners originally invested in Schulman IRB in December 2014.

Related Team Members

Eugene Krichevsky

Partner

Justin DuFour

Partner

Scott Kauffman

Partner

JJ Carbonell

Principal

Related News

Affordable Care

Founded in 1975, and based in Raleigh and Kinston, North Carolina, Affordable Care is America’s leading dental support organization for practices that focus exclusively on dentures, extractions and dental implants. Affordable Care currently supports a network of over 200 affiliated dental practices across 40 states operating under the retail name of Affordable Dentures®.

Related Team Members

Sean Eagle

Partner

Justin DuFour

Partner

Aptara

Business Services

Aptara leverages technology and off-shore labor resources to provide low cost, outsourced content management services across educational, professional, financial publishing; and enterprise solutions business units. The company’s content management services include all pre-press publishing functions – composition, design, layout, copy editing and digital conversion services.

Avalon Laboratories

Healthcare
Rancho Dominguez, CA

Avalon Laboratories is a leading contract manufacturer of specialty medical tubing, including wire reinforced cardiac catheters. The company was a pioneer in managing high quality, regulated clean room production of medical devices in a low labor cost country.

CIBT

Business Services

Founded in 1989, CIBT is the world’s largest expeditor of short-term visas, passports and other documents for business and leisure travel to over 200 countries, including popular destinations such as China, India, Russia, Australia, and Saudi Arabia. Through operations in North America, Europe, Asia, and South America, CIBT serves multinational corporations,

Contec

Business Services

Contec is a leading consumer premise equipment repair company, providing services to the broadband industry. The company repairs digital cable set-tops, VoIP modems, data modems and satellite receiver for OEMs and multiple system operators in North America, remanufactures and sells used digital set-top-boxes, and distributes proprietary parts.

Discovery Data

Business Services

Discovery Data is a provider of information services used to identify and reach firms and professionals in the financial services and insurance industries for effective product distribution, recruitment, and targeted marketing campaigns. Discovery Data provides a SaaS solution to asset managers, wealth advisors, insurance companies, financial technology and service providers, including profiles of 2.3 million professionals and 40,000 firms, and workflow software applications.

Add-on Criteria

Business development related data providers serving the financial services and insurance industries

Related Team Members

Sean Eagle

Partner

Justin DuFour

Partner

Chase Edmonds

Principal

Related News

Exstream Software

Business Services

Exstream Software provides enterprise software solutions that enable the design and delivery of personalized communications. Exstream’s Dialogue product enables a wide array of companies to create highly targeted communications. The company’s products serve Fortune 500 companies such as AFLAC, Merrill Lynch and Prudential to generate customized communications.

FAMS

Business Services

Founded in 1993, Financial Asset Management Systems (FAMS) provides defaulted loan servicing and recovery solutions to the education and student loan sector. In addition, FAMS provides recovery solutions to a variety of state and municipal governments and healthcare clients.

Marina Medical

Healthcare

Marina Medical Billing Service is a provider of outsourced revenue cycle management services, including coding, preparing and submitting claims for insurance reimbursement, mailing patient billing statements and coordinating cash collections. The company’s customers include emergency department physician groups and physician practice management companies in California, Washington, Oregon, Nevada, South Carolina, Virginia, Ohio, Michigan, New York and Texas.

Mirion Technologies

Mirion provides a diverse array of equipment and service offerings within the radiation detection and monitoring industry. With over 40 years of experience protecting people, property and the environment from the harmful effects of ionizing radiation, Mirion is a global market leader serving customers in the nuclear power, military & civil defense, and medical markets.

PaR Systems

Business Services

PaR Systems is a provider of high precision robotic systems design, assembly, installation and service. The company serves aerospace, marine, high hazard remediation, nuclear utility and military end markets.

Roadrunner Freight Services

Business Services

Roadrunner Freight Systems is a leading non-asset based provider of long-haul transportation services, with a focus on less-than-truckload (“LTL”) shipments greater than 500 miles in length.

Science Care

Healthcare

Founded in 2000, Science Care is the world’s largest non-transplant human tissue (“NTHT”) bank. Science Care provides medical device companies, medical schools, hospitals, and medical training/research organizations with NTHT for training and research purposes.

Related Team Members

Sean Eagle

Partner

Eugene Krichevsky

Partner

Scott Kauffman

Partner

JJ Carbonell

Principal

SMG

Business Services

Founded in 1977, SMG is the world’s largest venue management company, providing private management services to owners of public assembly facilities. SMG provides construction and design consulting, pre-opening services, venue management, sales, marketing, event booking and programming.

SoilSafe

Business Services

Soil Safe is a provider of environmental services that include the treatment, disposal and re-use of lightly contaminated soil for real estate, infrastructure development and industrial customers in the Mid-Atlantic region.

triVIN

Business Services

triVIN provides title management services to auto lenders and electronic vehicle registration services to auto dealers. The company’s services include electronic and paper vehicle title management and electronic auto registration for banks, captive finance companies, credit unions, specialty finance companies, automobile dealerships and fleet and leasing companies.

VMG Health

Healthcare

VMG Health is a leading full-service valuation and transaction advisory firm exclusively focused on the healthcare industry. VMG Health provides compliance related transaction services including: business, real estate, and asset valuation, physician compensation plan design and valuation, buy side and sell side quality of earnings, litigation and dispute services, and reimbursement consulting.

Add-on Criteria

  • Healthcare valuation and consulting firms
  • Providers of healthcare compliance, reimbursement, regulatory and/or related services

Related Team Members

Eugene Krichevsky

Partner

Sean Eagle

Partner

JJ Carbonell

Principal

Matt Orozco

Vice President

Related News

Western Wats

Business Services

Western Wats is a leading telephone and internet-based survey and market research company. The company’s focus is on market research, political polling and customer care, with an emphasis on data collection for market research consultancies, public policy firms and corporate buyers.

Weston Solutions

Business Services

Weston Solutions is a provider of infrastructure redevelopment and environmental engineering services to government and commercial clients.

WRH, Inc.

Healthcare

WRH is a preclinical contract research organization providing product safety and toxicology research services primarily to the biopharma and industrial and agro-chemical industries.

Recent News

Northlane Capital Partners Announces the Sale of VMG Health

Northlane Capital Partners announced today the sale of its equity interest in VMG Health to Incline Equity Partners. The Company’s extensive employee shareholder group will maintain its significant equity ownership position and VMG Health's executive team will continue to lead the business going forward....